Ask Holme
About

Ask Holme

Chair and operating advisor. I started in strategy at BCG and moved into operating roles, including as COO, with responsibility for more than EUR 100m of P&L. Reify is how I work with companies today. I sit on the board of the foundation Københavns Handelsstands Legat, and was on the board of the real estate company JMGH A/S from 2016 to 2024, as chair in 2023 and 2024.

100m+ EURP&L responsibility
Ex-BCG, ex-COOStrategy and operations
Four sectorsLogistics, fintech & financial services, real estate, administrative services
What I believe

Most execution problems are structural, not personal

Decision rights over frameworks

A goal framework is table stakes. Speed is decided by who can decide what, and whether leaders let those decisions stand.

Systems over heroes

Work should not depend on someone remembering to do it. Define it, embed the guide in the task, and track that it was done.

The question before the tool

AI is one of the best tools we have had. You still cannot automate a process that is not there.

Reify and Numa

One person, a network behind

Reify is me. When the work needs more hands than one person, I draw on Numa, a collective network of ex-MBB consultants. You get one accountable lead and the right people around the problem, without a firm’s pyramid.

If any of this sounds like your business

A short conversation first.

Thirty minutes, no deck and no pitch. An honest read on what is actually in the way, and whether I am the right person to help move it.